Don’t be put off by the loud orange packaging or the medicine-y scent – Yu-Be will leave you with luxurious skin.
Created in 1957 by Japanese pharmacist Yoshikiyo Nowatari, it is one of the top-selling skincare lines in Japan. The combination of glycerin and vitamins E and B2 creates a velvety veil over the skin that is not greasy. The medicinal smell comes from the camphor – don’t worry, the scent absorbs quickly. The camphor soothes the skin for everything from eczema to sunburn. I love it to soothe my arms when the summer heat dries out my skin and leaves it itchy and tight. The moisture lasts all day, even through hand washing.
Explorer Sumiyo Tsuzuki trusts Yu-Be so much she took it on her Mt. Everest climb and exploration of both poles. If it is good enough to protect her against sub-zero elements, isn’t it good enough for you?